What made you pursue starting a landscaping firm?
I grew up on a working farm, which fostered a strong connection to nature from an early age. My passion for the outdoors and sustainability eventually inspired me to start Rockwell Earthworks. I wanted to combine my interests in landscape design, sustainable practices and technology-driven solutions to create a business that could enhance outdoor spaces while prioritizing environmental stewardship.
What has been challenging about running your business? What has been rewarding?
One of the biggest challenges has been balancing growth with maintaining the high quality we set for ourselves. In landscaping, there are always unforeseen factors like weather conditions or supply chain issues that require flexibility. However, the rewards far outweigh the challenges—seeing the positive impact our work has on clients’ lives is incredibly fulfilling. There’s nothing quite like transforming a space and knowing it’s done in a sustainable way.
What projects interest you?
I’m particularly interested in projects that incorporate sustainable landscaping techniques, such as erosion control, native plantings and innovative water management solutions. Our team has recently completed several projects that have transformed our clients’ outdoor spaces. One of our latest projects involved the creation of a water feature that integrated a custom statue, enhancing both the aesthetic appeal and the environmental sustainability of the space.
What has it been like to work on the Lyon Square project? What does it mean to you and your business?
The Lyon Square project has been an incredible opportunity for us. It’s more than just a landscaping project—it’s about enhancing a communal space that people will enjoy for years to come. It allows us to bring our expertise to a high-profile site, which not only helps the environment but also enhances the community’s quality of life. For Rockwell Earthworks, this project is a significant milestone, showcasing what we can achieve on a larger scale.
Can you speak more to the apprenticeship program at Lyon Square?
The apprenticeship program is designed to provide hands-on experience and training to individuals interested in landscaping and construction. It is registered by the USDOL and is designed to align with our diverse service offerings. The goal is not only to equip them with practical skills but also to inspire a long-term career in the industry. The program reflects our core values of giving and sustainability, as we are committed to fostering the next generation of skilled, conscientious professionals who prioritize quality and environmental responsibility.
What has it been like working with Rockford?
Working with Rockford has been a collaborative and inspiring experience. One of the things I appreciate most is the commitment to clear communication and problem-solving. Our project superintendent encouraged direct communication with Progressive AE who was the architect on the project. We’ve been able to combine our strengths—whether it’s their large-scale project management or our focus on sustainability—and create outcomes that reflect our shared vision. Overall, it’s been a relationship built on mutual respect, which has allowed us to push the boundaries of what we can achieve together.
Why should more companies choose diversity among their suppliers?
Choosing diverse suppliers brings fresh perspectives and innovative solutions that might not emerge in more homogenous environments. When companies prioritize diversity, it promotes a broader economic impact and helps support smaller, often underrepresented businesses. Beyond that, diversity in supply chains can lead to more creative approaches to problem-solving, which is invaluable in industries like construction and landscaping.
In what ways can construction be more inclusive?
Inclusion in construction goes beyond hiring—it means creating accessible pathways for underrepresented groups to enter the industry, offering training and apprenticeship programs and ensuring fair bidding opportunities for minority-owned businesses. Embracing diverse perspectives at all levels—whether in project management, design, or execution—enhances creativity and delivers projects that better serve the community as a whole.
What advice can you offer?
My advice is to stay true to your core values, no matter how challenging the business environment can get. Additionally, be open to collaboration and learning from others, whether that’s through partnerships, mentorships, or community involvement. The landscape and construction industries are continuously evolving, so it’s essential to keep learning and adapting.
